Born accidentally in 2004 from doodles and experiments, Leonard St is inspired by a bold style aesthetic. Our adventurous prints and poppin' designs are the result of founder Amanda McCarthy's love of print, colour and beautiful fabrics.
When it's nice and quiet, Amanda likes to draw the bold and sophisticated designs for Leonard St with her favourite music on. Whether it's the print for a new jumpsuit or addition to a classic bomber jacket, working by hand with a trusty grey lead is a big part of her design process.
Amanda takes her cues from the imaginative world of children's stories, folklore and myths. The charm of animal characters and mythical creatures has made a big statement in her designs over the last few years. She also draws inspiration from symbols, nature and Modern Art – these big, bold shapes and patterns appear in many of her eye-catching prints.
This pairing of gorgeous illustrations or geometric patterns with chic colour palettes is part of what makes Leonard St one of Melbourne's most loved ethical clothing brands.
"I love to see people responding to the prints and the power of an image to evoke emotion."- Amanda McCarthy, founder and designer of Leonard St.