About Leonard St.
Leonard St. Designer and founder Amanda McCarthy loves print, colour and beautiful fabrics. All designs and fabrics are made to endure years of love and wear. Leonard St was born accidentally in 2004 with doodles and experiments, and is inspired by a bold style aesthetic.
Leonard St. collections are inspired predominantly by silhouette and colour. With a background in Ceramic Design & Sculpture, the line of each piece is the starting point in McCarthy’s design process. The result is flattering garments with a feel for construction and strong colour palettes, with highlight signature prints every season. All prints start as drawings before being developed into repeat textile patterns.
Amanda does most of the design by hand. “I like to draw and design when it’s nice and quiet, with my favorite music on. Working by hand with a trusty grey lead is big part of my design process. I have 2 little girls and I love children’s books and stories and the glorious illustrations that trigger big and small imaginations. This has re-ignited my love for the charm of animal characters and has made a big statement in my prints over the last few years. I love a nostalgic print, and also one that can bring joy. I love to see people responding to the prints and the power of an image to evoke emotion.”
McCarthy worked in retail, then buying, visual merchandising, film wardrobe departments and styling before trying her own hand at design and launching Leonard St. Her grand-father had his label in his name Laurie McCarthy, began in 1948, still in operation today, it was the family business and memories of school holidays spent in the factory have had a resounding effect.
High profile fans of Leonard St include Katy Perry, Florence Welch, Clare Bowditch and Poh Ling Yeow.
Leonard St has produced collaborations with Australian high St Chain Sportsgirl, luxury car brand Porsche, and has a few more projects on the drawing board. Leonard St designed have graced the catwalks of Melbourne, London and Beijing.
Leonard St is currently stocked across the USA via Anthropologie stores and online.
Leonard St. offers an elegant, interesting and independent fashion option.